writing and blogging
Love it or loathe it, you’re a writer, too. If you have a website, you’re a publisher. If you’re on social media, you’re a marketer. Thanks to the Internet, we all have the opportunity to engage our audiences with content, including our written words. That thought can be thrilling or chilling, depending on whether you…
We’ve shared with you ways of working with your copywriter and writing in the client’s voice. Now, here are five ways to help your copywriter capture your editorial style—that is, to express your message exactly the way you want it. These tips will help streamline the copywriting process. Quoting vs. paraphrasing Without specific instructions, a copywriter will…
These days, we’re a culture obsessed with instant gratification. Unfortunately, copywriters are finding this out the hard way. No one has time to read copy in its entirety anymore. But give them a five-second video sound bite—or, even better, an easy-to-digest, vibrant-looking infographic—and you’re good to go. So, these days, when copywriting one needs to think carefully…
There’s an old saying among writers and editors: The best writing is rewriting. At Wordsmithie, we aim to nail our clients’ copy in the very first draft. We spend time up front getting to know your needs, wishes and expectations, so by the time we sit down to write, we understand your audience and message.…
Whether you want a parcel of cyberspace to plant your thoughts in, or need to share your business model with the world, blogs are the du jour communication channel. But the sheer number of platforms available makes the decision to blog harder than it needs to be. Here are some thoughts to help you weigh…
One little comma can create a whole lot of havoc. Whether to use the serial comma—a.k.a. the Oxford comma—before “and” to separate three or more items in text is a hotly debated copyediting topic. Do you prefer apples, oranges, and pears? Or apples, oranges and pears? Proponents say the series comma makes things clearer, while…
Choosing the right medium for your message Wordsmithie clients have a lot to say, and it’s our pleasure to help them develop articles for their blogs, websites and email newsletters. When they want to extend their industry knowledge and expertise into more in-depth pieces, we help them go long, too. Long or short, it’s important…
“We don’t hire journalists.” That’s what one agency told me several years ago, when I was transitioning from magazine journalism into marketing communications. What a difference a few years—and the digital content revolution—makes. Now we’re hearing a lot about brand journalism and journalists being hired as content creators. With the newspaper industry struggling to remain…
With the old year rapidly winding down, it’s a good time to think about your editorial calendar for the new year. Maybe you write your organization’s blog all by yourself. Or maybe you enlist help from other knowledgeable people in your office. However you work, a calendar will help get you off to a good…
Successful businesses and organizations don’t create content that just talks about them. Sure, it’s important to let customers know about your products and services, company mission and history, news and events, etc. But it’s not all about you. It’s about them. A savvy content-marketing plan covers what customers need and want to know from your…
