Alt text, also known as alternative text or, more commonly and incorrectly as "alt tags," is part of HTML code used to describe the appearance and function of an image…
You've been there, sitting in front of your computer—late at night, maybe—with a hard deadline looming and the as-yet unfulfilled promise of three layout options hanging over your head. You…
Whether you’re crafting new content so your audiences will bite (and hang on), creating eLearning training programs for your internal teams, or adding more energy to your client’s existing projects…
Much like baking, copywriting mixes a little art and a little science to yield the best content. And, like baking, using the right ingredients is fundamental to your success. Generating…
Whether you’re promoting your own brand or a client’s, keeping your team interested in the project Slack channel, or sparking more engagement in your org’s online training program, the common…