strategy and resources
Beyond content creation, AI can be used for strategic work and design. Learn to analyze your business, forecast, set goals, and more with AI.
With so many AI tools at our fingertips, do we really know how to use them? Find out how you can use AI and what software you should try.
In 2024 to date, 412 tech companies have laid off more than 134,000 employees. Some of it is due to AI taking over jobs formerly done by humans. Other layoffs are the result of the obsession with “efficiency” (read: cost-cutting to promote shareholder value) that has lately consumed the industry. Laid-off content marketing writers and editors…
The two biggest roadblocks to generative AI usage are often how to create prompts that get the desired results faster, and finding ways to use AI that can help you and your team do more. That’s what makes prompt libraries such a game changer for organizations looking to use AI. Prompt libraries are carefully crafted…
You’ve worked hard to build your business—and your brand represents its reputation and its promise. And as important as logos, fonts, graphic styles, and color palettes are, your brand is about more than just these visual elements. Your brand begins with the messaging you want to convey to your audience, and the voice you communicate…
Growth marketing has become one of the few bright spots in marketing of 2024. It’s a rapidly growing discipline: Companies that are otherwise shedding jobs are doubling down on go-to-market and growth. Content distribution is increasingly competitive—it takes much more effort to find the right marketing channels to get eyeballs on your content. Among the…
Crafting compelling content without a clear picture of your intended audience is like shouting into the void. We’ve said it before, and we’ll say it again: To create impactful content, you’ve got to know who you’re writing for (and why), so you can tailor your message for maximum impact, engagement, and retention. Understanding your people…
Although most people are now familiar with the concept of using GenAI tools like ChatGPT and Midjourney to create written content and images respectively, the rise of AI video generation hasn’t had quite the same impact in the mainstream. And there’s a good reason for that. Historically, AI-generated video just…wasn’t very good. In a previous…
What are some fresh and unique content ideas for a video, a white paper, or a blog post? And how can you and your team, amid your busy working life, come up with them? We’ve talked before about some of the tips and tricks of the writing trade, and how to cut through the noise…
Not too long ago, in a post about using AI to generate a case study, we wrote the following statement: “Generative AI is not quite there yet. In short, AI tools fail to write like a human. Which is exactly what we’d expect, because…well, AI isn’t human.” To put it another way, we argued that…
