strategy and resources

A woman sitting down and trying on a virtual reality/metaverse headset.

What, Exactly, is the Metaverse? (And Why Should Anyone Care?)

15 January 2023

Few people understand the metaverse. Here’s a rundown on what’s the metaverse, plus how to enter it and make the most out of your experience!

A woman standing up, holding a laptop with one hand and typing with the other.

Email Copywriting Guide: Writing Emails That Convert

14 November 2022

In this email marketing guide, we give you our top tips on how to write emails that convert and generate sales!

A piece of paper with infographics, on a wooden table.

Why Sales Collateral Is Important—and What Types to Use

27 September 2022

We take a look at what is sales collateral, why it’s important, and how do you write sales copy that sells!

Two women sitting together on the sofa for elearning.

Build Informal Learning Networks to Boost Your elearning Course Engagement

22 September 2022

From making personal connections to creating safe learning spaces, we take a look at how to increase engagement of elearning courses.

Three women sitting together and smiling. One of them is holding a phone and the other two are looking at the screen.

Make Social Media Work for You

03 August 2022

We give you a rundown on what businesses should post on social media, content ideas, and when to hire a social media manager!

A man in front of a laptop and microphone, looking into the laptop screen.

Social Media Design Best Practices: Seven Tips For Creating Designs That Stand Out In Today’s Crowded Social Media Landscape

15 July 2022

We give you the rundown on the best social media design practices. From typography, photography to audio clips, you must check out our tips!

Two men sitting down with their laptops open in front of them, and talking to each other.

Digital Learning in the Metaverse

13 June 2022

We take a look at the rise of new technologies and its effects on learning, as well as the metaverse’s role in our post-pandemic experiences.

A person holding a phone, scrolling through someone's profile.

Instagram Community Management 101: The Ultimate Guide

25 May 2022

A blog post discussing why Instagram community management is important and how to achieve a loyal band of followers.

How to Maximize Customer Engagement with Instagram Stories

24 August 2021

Over 4 million brands use Instagram stories monthly and 50% of customers report that an Instagram story led them to purchase a product or service from a brand’s website, according to survey data collected by Facebook in 2020. That means there’s a huge opportunity gap when it comes to short-form, attention-grabbing visual content paired with…

A finger pointing at letters on the table stating CONTENT MARKETING. Scattered around are a coffee mug, glasses, pen, keyboard, notebook with headline BLOG MONTHLY OVERVIEW, a candle, and a green leafy potplant

The Re-Awakening: Content Marketing as Brands Get Back to Normal

27 April 2021

As the world begins to slowly (and cautiously) re-open for business, one of the most common requests we get from clients is to help them pick up where they left off. That can mean a lot of different things. Sometimes, it’s helping them complete a whitepaper or thought leadership piece that was pushed to the…