strategy and resources

will AI replace copywriters? Screenshot of a keyboard key that has the letters "A" and "I" on it.

The robots are here – and I still have a job

11 October 2023

Will AI replace copywriters? We think it’ll supplement our work and make us work smarter. See why by reading our blog post.

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Your Ultimate Guide to Blog Content: Planning, Writing, and Launching for Success!

01 September 2023

Whether you’re a seasoned blogger or a newcomer, read on for the best practices for successful blog content writing and audience building.

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What a Technical Writer Does & Why You Should Hire One

17 August 2023

Technical writers are important members of the team, but what exactly do they do, and how is technical writing different from content writing?

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Email Drip Campaigns: Getting the Most Out of Great Email Copy

05 August 2023

Email drip is an effective strategy. Here’s what they are, how they work and why you should hire the best copywriters for your campaigns.

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The 80/20 rule of marketing: What it is, why it’s important, & how it helps you grow your business

03 July 2023

The 80/20 marketing rule helps to identify valuable customers, allocate resources more effectively and reduce costs. Here’s how to apply it.

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Creating Metaverse Content: The What, Where, and Why

19 June 2023

The metaverse is an immersive medium full of opportunities. We talk about where your content should go and how to create metaverse content!

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How to Write a Great Video Script in Four Easy Steps

07 June 2023

Unsure of where to start with a video script? Here’s a practical guide on how to write a video script that will attract your audience.

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Generative AI: A Copywriter’s Nightmare or New Toy?

26 May 2023

What are the opportunities and concerns surrounding generative AI? We look at generative AI tools, if it works and the future of copywriting.

A bird's eye view of three co-workers, sitting at a desk, with papers of infographics littering the desk, signifying impact reporting.

Explore the Power of Impact Reporting to Deliver Your Organization’s Most Compelling Stories

08 May 2023

Find out the difference between an impact report and an annual report. Plus, we give our advice on what an impact report should contain!

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Localization: How to Create Bilingual Content That Speaks to Multiple Audiences

28 April 2023

Translation and content localization can be challenging. Here are five best practices for localizing content effectively.