strategy and resources
What drives a great story? The devil does, of course. Having something interesting to say–what novelists would call a good plot–is essential, but a great story hinges on its minutia. Details matter. Generalizations are boring. Unfortunately, minutia can also be as boring as hell. Too much of it, that is. That’s the devilish pitfall in…
We’ve all seen it. We’ve even all done it. The typo, the doubled or omitted word, the malaprop. At best, it’s a barely noticeable oversight; at worst, you’ve become a hilarious “editing fails” meme. Whether you’re editing your own writing or someone else’s, we have some tips to help prevent “sloppy copy” and make your…
Our founder and CEO Laura Bergheim started Wordsmithie ten years ago with a simple premise: that it shouldn’t be difficult to find seasoned copywriters, brand experts, and content strategists. While our mission still holds true, the world has changed since our founding in so many ways, with a massive evolution in the way we create…
SEO, aka Search Engine Optimization, is the process of analyzing and improving a website to increase rankings on search engine results pages (or as SEO geeks call it, SERPs). When a user searches for something on a search engine, the pages that come up on the first page are considered the most relevant, best results…
The internet has made it possible for U.S. companies and organizations to expand their reach into international markets. Whether you’re a small business marketing products in other countries, a nonprofit bringing your mission to other regions in need, or a global enterprise with offices around the world—writing for international audiences poses unique challenges. For starters,…
To say that times are tough seems trite, at this point. For the last six weeks, if not longer in some places, people have been living in a “new” reality where shelter-in-place orders, face masks, and grim medical statistics are the norm. Businesses (of any size) aren’t immune to this pandemic, either: the Atlantic reports…
Sometimes we yearn for change, and sometimes change happens to us unexpectedly (as it has lately). Whether by choice or circumstance, there comes a time when many of us come to a fork in the road on our work journey. Working for a company is great if you’re getting paid well for your passion and…
As the coronavirus crisis continues to keep many of us sheltering in place, figuring out how to work from home with kids around is a minute-by-minute challenge for many workers (and their employers). At Wordsmithie, a distributed company celebrating its 10th anniversary this year, we have the WFH part down pat. Adding in kids to…
“It was a lone voice in the middle of the ocean, but it was heard at great depth and great distance.” ― Gabriel García Márquez, Love in the Time of Cholera So many leaders and companies have been posting about their experiences during this crisis that it’s hard to find something new to say. And…
There’s a new way to interact with your online audiences—the individuals who consume your content—and it’s called conversational marketing. Haven’t heard of it yet? Don’t worry, you will. In the Gartner Hype Cycle for Digital Marketing and Advertising 2019, it was very near the pinnacle of the peak of inflated expectations—beat only by artificial intelligence…
