writing and blogging
As marketers, we know that dreaming up short, punchy marketing slogans is just as difficult as churning out well-researched long-form copy. The fewer the words, the more impactful they need to be, which is why brand positioning can be so darn tricky. Slogan creation is an integral part of brand identity, so whatever you come…
The Earth’s population has just topped 8 billion people—and 7 billion of those people are writing content online. Or so it seems. With newsletters, Substacks, blog posts, tech manuals, long-form copy, and threads on social media, there’s a lot of copywriting competition out there. Your company’s brilliant content has to fight for attention with influencer…
If your business’ value isn’t easily captured through short social posts, you’re in luck! A few years back I used this space to discuss Graphic Design Trends for Long Form Content, which was followed by insights into how to use visual images to support copy. Fast forward to 2024. How do we best leverage visual…
Not too long ago, in a post about using AI to generate a case study, we wrote the following statement: “Generative AI is not quite there yet. In short, AI tools fail to write like a human. Which is exactly what we’d expect, because…well, AI isn’t human.” To put it another way, we argued that…
Whether it’s addressing an issue or showcasing your contributions, here’s our guide on how to write a report that effectively engages.
There’s a lot of content out there, so how can we cut through the buzz and create impactful content people will read? Read on to find out!
Can you use AI tools to create a compelling case study? We take a look at the approaches of AI, its challenges, and the results.
From social media to specific user platforms, check out where to effectively distribute your blog posts to maximize reach and engagement.
Explore 7 tips to fuel your writing with AI, from sparking creativity to enhancing your style with Eve Connell’s expert insights.
When taking on a new blog client, where do writers even start? Here are our five tips to cover all the bases before you type your first word.
