writing and blogging

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Is Long Form Copy Dead?

24 September 2023

Your content should reflect what you hope to achieve and what your audience resonates with the most. Does long form copy still work? Read on.

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Your Ultimate Guide to Blog Content: Planning, Writing, and Launching for Success!

01 September 2023

Whether you’re a seasoned blogger or a newcomer, read on for the best practices for successful blog content writing and audience building.

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What a Technical Writer Does & Why You Should Hire One

17 August 2023

Technical writers are important members of the team, but what exactly do they do, and how is technical writing different from content writing?

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Email Drip Campaigns: Getting the Most Out of Great Email Copy

05 August 2023

Email drip is an effective strategy. Here’s what they are, how they work and why you should hire the best copywriters for your campaigns.

A woman sitting at a desk, in front of a laptop, holding a pencil.

Does Anyone Still Read Blogs?

17 July 2023

With the rise of the metaverse, is there room for blogging in the content world? We look at how AI may help and why it’s still important.

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How to Write a Great Video Script in Four Easy Steps

07 June 2023

Unsure of where to start with a video script? Here’s a practical guide on how to write a video script that will attract your audience.

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Generative AI: A Copywriter’s Nightmare or New Toy?

26 May 2023

What are the opportunities and concerns surrounding generative AI? We look at generative AI tools, if it works and the future of copywriting.

A bird's eye view of three co-workers, sitting at a desk, with papers of infographics littering the desk, signifying impact reporting.

Explore the Power of Impact Reporting to Deliver Your Organization’s Most Compelling Stories

08 May 2023

Find out the difference between an impact report and an annual report. Plus, we give our advice on what an impact report should contain!

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Localization: How to Create Bilingual Content That Speaks to Multiple Audiences

28 April 2023

Translation and content localization can be challenging. Here are five best practices for localizing content effectively.

A woman sitting at a desk, in front of a computer, and writing into a notepad.

What is Website Copywriting?

10 April 2023

We look at why website copy is important for your business, SEO strategy, and user experience. Plus we give you the best practices to follow!