writing and blogging
We talk about the importance of having your worked edited, and the different types of editors out there to help.
We look at the differences between B2B and B2C copywriting, and if it really matters if a copywriter has experience in one or the other.
We give you a rundown of the role of copywriters, how they benefit your company, and how do you know if you should hire them.
We give you the full scoop on why a business case study is important and how to write one that engages customers.
On our blog, we define what ad copy means as well as provide some helpful tips and tricks to ensure that your copy will be a success!
Digital communication has streamlined writing, but what are its implications for writers who now must think about SEO and shareable content?
As the world begins to slowly (and cautiously) re-open for business, one of the most common requests we get from clients is to help them pick up where they left off. That can mean a lot of different things. Sometimes, it’s helping them complete a whitepaper or thought leadership piece that was pushed to the…
When everything these days feels BIG and OVERWHELMING, let’s focus on an impactful micro-concept for writers and presenters: chunking. It’s not a new technique, but one that needs embracing since now more than ever we’re consuming most everything (except all that mac n cheese) on our (small) screens. Couple this with overall memory fatigue and…
Like everyone else, we were thrilled to see 2020 leave town on the horse it rode in on (trailing a few folks behind it, eating dust with every clip-clop). The year even had the audacity to extend the collective trauma it inflicted on us into January, with the seditious attack on the Capitol and the…
What drives a great story? The devil does, of course. Having something interesting to say–what novelists would call a good plot–is essential, but a great story hinges on its minutia. Details matter. Generalizations are boring. Unfortunately, minutia can also be as boring as hell. Too much of it, that is. That’s the devilish pitfall in…
