writing and blogging

A bird's eye view of the KFC packaging with the tagline (it's finger lickin' good) partly visible.

The Best Taglines on the Market (and How to Write Your Own)

24 March 2023

We look at some of the best taglines for inspiration, plus how to write your own great tagline and how to know if it works!

Three employees talking about work and comparing notes.

7 Steps to Building a Strong Brand as a Writer

17 March 2023

Your brand should evoke emotional reactions while driving home what makes it unique. Here are seven steps on how to build a strong brand.

A woman lying down on a sofa, wearing headphones, listening to music.

Hot Writing Tip From Rihanna and Burt Bacharach: Keep It Short

23 February 2023

We take a look at why short words are dominating pop music, and how we can apply this to our writing to make our message easier to digest.

A woman sitting down and trying on a virtual reality/metaverse headset.

What, Exactly, is the Metaverse? (And Why Should Anyone Care?)

15 January 2023

Few people understand the metaverse. Here’s a rundown on what’s the metaverse, plus how to enter it and make the most out of your experience!

Artificial intelligence robot and a human hand reaching for each other.

Is AI Copywriting Better Than a Copywriter?

09 December 2022

We talk about the rise of artificial intelligence copy tools, and if this means whether writing assistants are coming for copywriters’ jobs.

A woman standing up, holding a laptop with one hand and typing with the other.

Email Copywriting Guide: Writing Emails That Convert

14 November 2022

In this email marketing guide, we give you our top tips on how to write emails that convert and generate sales!

A news inscription on neon signboard, hanging on a street.

Writing a Press Release that Gets Attention — and Results

31 October 2022

We talk about why you need a press release and how to attract media attention. From formatting to writing the copy, read on to learn from us.

A woman looking at her phone, in front of a clothing store.

How to Create a Catchy and Effective Call to Action: 9 Best Practices

14 October 2022

We talk about what makes a call to action (CTA) effective, and offer some best practices that you should try!

A piece of paper with infographics, on a wooden table.

Why Sales Collateral Is Important—and What Types to Use

27 September 2022

We take a look at what is sales collateral, why it’s important, and how do you write sales copy that sells!

A woman and a man sitting together at a desk with paper in front of them.

Does Everyone Really Need an Editor? (And what do editors do anyway?)

02 July 2022

We talk about the importance of having your worked edited, and the different types of editors out there to help.