writing and blogging

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AI is Only as Good as its Ingredients

13 November 2023

As AI grows, here’s how you can use well-engineered prompts as a starting point and how to add your personal touch to the writing.

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How Writers Can Make the Most of Prompt Engineering

30 October 2023

Writers are trying to figure out how to prompt AI tools to provide them the best outlines and ideas. Here are the processes we use internally.

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The robots are here – and I still have a job

11 October 2023

Will AI replace copywriters? We think it’ll supplement our work and make us work smarter. See why by reading our blog post.

A woman sitting down and writing in a notebook.

Is Long Form Copy Dead?

24 September 2023

Your content should reflect what you hope to achieve and what your audience resonates with the most. Does long form copy still work? Read on.

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Your Ultimate Guide to Blog Content: Planning, Writing, and Launching for Success!

01 September 2023

Whether you’re a seasoned blogger or a newcomer, read on for the best practices for successful blog content writing and audience building.

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What a Technical Writer Does & Why You Should Hire One

17 August 2023

Technical writers are important members of the team, but what exactly do they do, and how is technical writing different from content writing?

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Email Drip Campaigns: Getting the Most Out of Great Email Copy

05 August 2023

Email drip is an effective strategy. Here’s what they are, how they work and why you should hire the best copywriters for your campaigns.

A woman sitting at a desk, in front of a laptop, holding a pencil.

Is Blogging Dead?

17 July 2023

With the rise of the metaverse, is there room for blogging in the content world? We look at how AI may help and why it’s still important.

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How to Write a Great Video Script in Four Easy Steps

07 June 2023

Unsure of where to start with a video script? Here’s a practical guide on how to write a video script that will attract your audience.

A person holding a phone with the screen open to Chat GPT and some prompts.

Generative AI: A Copywriter’s Nightmare or New Toy?

26 May 2023

What are the opportunities and concerns surrounding generative AI? We look at generative AI tools, if it works and the future of copywriting.